Dharma Merchant Services

Challenge
Dharma Merchant Services approached Ignitor to increase their rankings and organic traffic in the highly competitive industry of merchant services. We analyzed the market and performed competitive research determining that the most cost effective solution would be going after low hanging fruit while still targeting main keywords.
Our Approach
- Technical SEO Auditing to locate backend issues that might be causing errors when the search bots crawl the website.
- On-Page SEO to create site-wide thematic relevancy with the industry, including page-specific optimizations based on SEO targets.
- Competitive Landscape Audits to locate search opportunities in which the primary competitors have secured positioning.
- Content Gap Analysis to enhance the crawling and positioning for existing content pieces.
Backlink Acquisition in industry-specific publications to drive traffic, relevancy & trust from these publications back to company (backlinks are the #1 off-page SEO ranking factor).
Results

242%
Increase In Organic Traffic
$63K
Monthly Traffic Cost
Customer
Dharma Merchant Services
Services Provided
Search Engine Optimization